Toronto, Ontario–(Newsfile Corp. – January 18, 2023) – Cybeats Technologies Corp. (CSE: CYBT) (“Cybeats” or the “Company”) is pleased to announce the appointment of Detroit-based Damon Mark to the position of Director of Sales. The appointment of the 20 year sales veteran is effective immediately, and supports the acceleration of commercial operations in the U.S., and specifically the automotive security sector.
“Damon brings a wealth of sales experience and expertise in the automotive cybersecurity industry and we are thrilled to have him on board as we enter our next phase of growth,” said Bob Lyle, CRO, Cybeats. “Damon’s deep knowledge of our market and customers strengthens our overall commercial leadership in the U.S. and will help us rapidly scale our business in the automotive sector and beyond.”
“Joining Cybeats at such a critical period of SBOM adoption and industry-wide shifts toward transparency over one’s software supply chain is very exciting,” said Damon Mark, Director of Sales, Cybeats. “Cybeats has built a best-in-class solution with SBOM Studio and is already recognized in the industry for its market-leading capabilities. I look forward to quickly sharing this amazing solution with my existing automotive network and the broader industry at large.”
About Damon Mark
Mr. Mark comes with more than 20 years of sales experience and growing market share for companies across a diverse set of cybersecurity and software industries, and notably specializes in the automotive cybersecurity and smart building technology sectors. Damon graduated from Hillsdale with a Bachelor’s Degree in Science and began his career in technical sales. He managed 30%, or $13 million USD of corporate sales at once Michigan-based Xycom automation. Mr. Mark successfully sold Trillium Secure’s first product to a major North American OEM, and also sold Escrypt’s first cybersecurity product to the energy market sector. Damon was previously a sales director for a global smart cities cybersecurity marketplace based in Waterloo, ON, and sold the first automotive cybersecurity product to a U.S.-based customer for a major Israeli cybersecurity company.
Cybeats is already a proud partner of Canada’s Auto Parts Manufacturers’ Association (APMA)1, gaining access to the APMA network and commercial opportunities throughout the auto sector. Cybeats also recently attended the launch of APMA’s Project Arrow at CES 20232 in Las Vegas, where it met with several leading automotive OEMs, who notably validated the industry shift toward the adoption of SBOMs (Software Bill of Materials). Damon brings with him to Cybeats a deep automotive network and sales experience to continue growing our pipeline of automotive industry opportunities.3 The Company is pleased to note that it has recently engaged with a Fortune 500 Detroit-based automotive manufacturing company.
Automotive Cybersecurity Market
The automotive sector relies substantially on previously developed software or proprietary third party software components known as “open source software” (OSS). With modern connected vehicles running on more than 30,000,000 lines of code, it is quite alarming that upwards of 70% of all automotive software is open source.4 Without knowing who is behind the development of the code, what software licences are required, and what vulnerabilities are in the code, automotive companies are highly exposed to cyber risks. Cybeats’ SBOM Studio enables organizations to efficiently manage OSS and their software bill of materials (SBOMs) in a single interface. The automotive security market is expected …….